--- title: Switch Lottery Supplier | Woods Valldata description: Ready to switch lottery supplier? Explore practical migration tips, charity experiences and how Affinity Lottery can help your team focus on growth. image: https://info.woodsvalldata.co.uk/hubfs/Fundraising%20team%20celebrating%20programme%20success%20with%20Woods%20Valldata.jpg --- [![logo](https://www.woodsvalldata.co.uk/wp-content/uploads/2023/04/logo.svg)](https://www.woodsvalldata.co.uk/) - [About](https://www.woodsvalldata.co.uk/about/) - [How we work](https://www.woodsvalldata.co.uk/about/how-we-work/) - [Our people](https://www.woodsvalldata.co.uk/about/our-people/) - [Compliance](https://www.woodsvalldata.co.uk/about/compliance/) - [Careers](https://www.woodsvalldata.co.uk/about/careers/) - [Services](https://www.woodsvalldata.co.uk/services/) - [Response handling](https://www.woodsvalldata.co.uk/services/response-handling/) - [Lottery](https://www.woodsvalldata.co.uk/services/lottery/) - [Affinity](https://www.woodsvalldata.co.uk/affinity-lottery/) - [Aspire](https://www.woodsvalldata.co.uk/services/lottery/aspire/) - [Advantage](https://www.woodsvalldata.co.uk/services/lottery/advantage/) - [Raffle](https://www.woodsvalldata.co.uk/services/raffle/) - [Fulfilment](https://www.woodsvalldata.co.uk/services/fulfillment/) - [Direct Debit](https://www.woodsvalldata.co.uk/services/direct-debit/) - [Data strategy](https://www.woodsvalldata.co.uk/services/data-strategy/) - [Case studies](https://www.woodsvalldata.co.uk/case-studies/) - [Resources](https://www.woodsvalldata.co.uk/resources/) - [Insights](https://www.woodsvalldata.co.uk/resources/?_resource_category=insights) - [Blog](https://info.woodsvalldata.co.uk/blog?__hstc=147199208.9e5ab3d8a0ca3a3f5a12ec2a1f7616ec.1686240030480.1687955986587.1687958199477.32&__hssc=147199208.7.1687958199477&__hsfp=3372006991) - [Events & webinars](https://www.woodsvalldata.co.uk/resources/?_resource_category=events-webinars) - [Glossary](https://www.woodsvalldata.co.uk/glossary/) - [My account](https://www.woodsvalldata.co.uk/my-account/) - [Get in touch](https://www.woodsvalldata.co.uk/contact/) ![woods valldata](https://info.woodsvalldata.co.uk/hubfs/Fundraising%20team%20celebrating%20programme%20success%20with%20Woods%20Valldata.jpg) # Switching Lottery Suppliers Published by [Ian Scarr](https://info.woodsvalldata.co.uk/blog/author/ian-scarr) on Nov 13, 2026, 4:00:02 PM ## Key takeaways - Switch lottery supplier to unlock capacity and growth, not simply replace administration. - Switching can be simple but make sure you’re aware of your data rights, costs and payment arrangements before agreeing your migration. - Affinity Lottery from Woods Valldata combines managed operations with branded templated websites and player admin for a seamless supporter experience. - Make sure when you switch lottery supplier you’re making your lottery better – for your teams and your supporters. # Is it time to switch lottery supplier? Is your weekly lottery helping your charity fundraising grow, or keeping your team busy just keeping it going? Whatever your reason, when you look to switch lottery supplier, there’s a few things to consider. Ultimately, it should make things better. A lottery should create a reliable fundraising income stream and help build strong supporter relationships, not an ever-growing administration list for you. If your current arrangement is holding you back, it could be time to switch lottery supplier. The opportunity is bigger than a new platform: it is the chance to spend less time maintaining your programme and more time developing it. ## 1. Start with what needs to change Before comparing suppliers, list your frustrations. Are reports difficult to access? Does player administration swallow up your week? Is the sign-up journey losing potential supporters? Agree what better looks like with fundraising, finance and whoever manages your data. Compare total value, not just headline fees: net income after charges, staff time, supporter care, reporting and growth support. Our blogs on [unrestricted regular giving](https://info.woodsvalldata.co.uk/blog/lottery-for-unrestricted-regular-giving-income-growth-woods-valldata), [transforming small charity fundraising](https://info.woodsvalldata.co.uk/blog/transforming-fundraising-for-small-charities-woods-valldata) and [income generation ideas](https://info.woodsvalldata.co.uk/blog/income-generation-ideas-for-small-charities-woods-valldata) explore why the right model matters. ![Fundraising team celebrating programme success with Woods Valldata](https://info.woodsvalldata.co.uk/hs-fs/hubfs/Fundraising%20team%20celebrating%20programme%20success%20with%20Woods%20Valldata.jpg?width=501&height=282&name=Fundraising%20team%20celebrating%20programme%20success%20with%20Woods%20Valldata.jpg) ## 2. Check the foundations before you switch First, establish whether you own your existing player data and have the rights to transfer it. In our [Prize-Led for Smaller Charities webinar](https://info.woodsvalldata.co.uk/prize-led-for-smaller-charities-2026-woods-valldata), Gemma Ward highlighted this as an essential starting point as some existing arrangements may prevent transfer of your current player base. Next, review notice periods, exit charges, payment methods and any changes to prizes or entry terms. For example, to keep things simple the Affinity Lottery platform is Direct Debit-only, so if you have players using other payment methods it’s worth thinking about how to communicate the change to them to mitigate any attrition of support. During the Prize-led for Smaller Charities webinar, Alex Hughes from Forever Manchester talks about the fact that even though they lost some players when they migrated to Affinity, the net impact of the move meant more time for their team and more income for the charity. Finally, but importantly, ask prospective partners to explain security, complaints handling and player protection. The [Gambling Commission’s guidance on external lottery managers](https://www.gamblingcommission.gov.uk/licensees-and-businesses/guide/page/external-lottery-managers-elms) makes it clear that charities must check that their ELM holds the appropriate licences and retains responsibility for lawful operation. The [Fundraising Regulator](https://www.fundraisingregulator.org.uk/about-fundraising/topics/lotteries-and-raffles) also stresses clear information, avoiding pressure and safeguarding vulnerable people. ## 3. Make migration a supported process When you’re ready to make the move it’s worth asking your new partner for a written transfer plan covering data preparation, secure transfer, payment arrangements, player communications, testing and the first draw. Agree who does what, when, and check that any player communications explain the changes clearly. With Affinity, our tried-and-tested approach includes player communications and help importing existing supporters. It is designed to minimise charity resource and avoid player disruption, with timing agreed around your circumstances rather than a blanket promise. Forever Manchester’s Alex Hughes described moving existing Direct Debit tombola players into Affinity as straightforward, with the team talking them through the spreadsheet upload. Importantly, moving from an internally managed monthly tombola freed capacity to focus on growth. [Hospice at Home West Cumbria](https://www.woodsvalldata.co.uk/case-studies/hospice-at-home-west-cumbria/) offers another encouraging example: 120 players migrated smoothly, followed by 40% growth through organic channels in four months. That is their experience, not a guaranteed result, but it shows what a better platform can enable. ![Fundraising team working collaboratively with Woods Valldata](https://info.woodsvalldata.co.uk/hs-fs/hubfs/Fundraising%20team%20working%20collaboratively%20with%20Woods%20Valldata.jpg?width=505&height=284&name=Fundraising%20team%20working%20collaboratively%20with%20Woods%20Valldata.jpg) ## 4. Choose support that keeps delivering [Affinity Lottery](https://www.woodsvalldata.co.uk/affinity-lottery/) brings the operational essentials together: - An automated platform and user-friendly client portal, with: - Real-time reporting (no need to wait for weekly campaign reporting to see how it’s all going!) - Clear and concise data exports (which are easy to read and reconcile) - Full campaign tracking - Player administration, Direct Debit processing, draw and prize management handled for you. - Supporter services support, plus a player portal for managing details and numbers. - Online sign-up pages featuring your charity’s branding and imagery. - A £25,000 insured top prize for matching six numbers, a £1,000 insured second prize and guaranteed weekly runners-up prizes across the pool. Because Woods Valldata covers the prize fund, you do not need to fund those prizes yourself. But “risk-free” needs context – often when setting up your own lottery the GC rules require that 20% of the proceeds go back to the cause. When you need to pay out the prizes each week this can be difficult to sustain unless your lottery is already at a significant size. As Affinity is a pooled lottery you don’t need to worry about that element of compliance. The prizes are all managed by Woods Valldata so you can operate your lottery from one player up. But there are still risks to consider around broader GC compliance requirements which Woods Valldata can help you navigate with the minimum of hassle. Affinity can suit charities of different sizes, particularly resource-stretched teams. For a larger established programme, compare a pooled model with a standalone option against your ambitions. ## 5. Use your freed up time to grow A smooth switch is the beginning, not the growth strategy. If you’re making a switch you’re looking for change. How can you grow your lottery? We recommend that you start with warm audiences: include your lottery in newsletters, event materials and relevant website pages. With Affinity, you can give each channel a tracking link so you can see what works. [The National Brain Appeal](https://www.woodsvalldata.co.uk/case-studies/the-national-brain-appeal-affinity-lottery/), a launch rather than migration example, recruited 94 players in two months using predominantly organic channels. That alone demonstrates the potential of starting with existing relationships. Then look after players. In the webinar, Forever Manchester described welcome communications and newsletters; Depaul UK shared its four-email welcome journey. Lead with your cause, explain the difference support makes and respect marketing preferences. Plus, with the Affinity Portal, you can review recruitment, cancellations and net income. Doing this regularly means you can adjust your recruitment and stewardship communications. ![Partners in Possibility image2](https://info.woodsvalldata.co.uk/hs-fs/hubfs/Partners%20in%20Possibility%20image2.jpg?width=489&height=275&name=Partners%20in%20Possibility%20image2.jpg) ## Ready to switch lottery supplier? You do not have to work everything out alone. [Contact us through our Affinity Lottery page to arrange a meeting with Gem](https://www.woodsvalldata.co.uk/affinity-lottery/), explore your current setup and map a practical route forward. We are here for you, and there for your supporters. ## Frequently asked questions ### Can I switch lottery supplier with existing players? Yes, subject to your contract, data-transfer rights and payment arrangements. Check these before committing to migration. ### How long does switching take? Affinity setup can take a couple of weeks, but migration timing depends on notice periods, data, payments and communications. Your new supplier will work with you to agree a schedule that works for you and your supporters. ### Will supporters need to sign-up again? Not necessarily. Existing Direct Debit players can be transferred successfully by writing to them about the new arrangements, but different approaches might be needed for different payment models so it’s worth thinking through the approaches for all types. ### Will our lottery keep our charity's identity? Yes. Affinity provides branded sign-up pages so that the user experience from your website or communications is not disrupted. This means the supporters will trust the sign-up process and start building that relationship with you from the very first visit. ### Is Affinity Lottery completely risk-free? Woods Valldata covers the prize fund which means the risk of not meeting the Gambling Commission 80/20 rule is mitigated. That does not guarantee income growth or remove fees, recruitment costs, compliance responsibilities or [gambling-related risks](https://info.woodsvalldata.co.uk/blog/why-society-lotteries-are-not-a-big-gambling-risk-for-charities). ### How can switching help us raise more? Better reporting, easier sign-up and less administration can create room for recruitment and stewardship. Results depend on your audience, activity and investment.   ## About the Author: [![Ian Scarr JUL22](https://info.woodsvalldata.co.uk/hs-fs/hubfs/Ian%20Scarr%20JUL22.jpg?width=192&height=154&name=Ian%20Scarr%20JUL22.jpg)](https://www.linkedin.com/in/helen-halahan-a597bb14/)[Ian Scarr](https://www.linkedin.com/in/ian-scarr-9511a927/) is Chief Executive Officer of Woods Valldata. Ian has led Woods and, following the successful merger with Valldata in 2017, Woods Valldata for the last 25 years. Needless to say, he is passionate about charities and supporting them to achieve more in their fundraising. He advocates a partnership approach to the response handling, prize-led and other services his company provides to the sector which means efficiencies are achieved, innovations are created and charity ambitions are met.     [![New call-to-action](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/7160118/64d43182-b39b-4867-afbe-151dddfa6964.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/7160118/64d43182-b39b-4867-afbe-151dddfa6964) Tags: [Lottery](https://info.woodsvalldata.co.uk/blog/tag/lottery), [charity gaming](https://info.woodsvalldata.co.uk/blog/tag/charity-gaming), [Services](https://info.woodsvalldata.co.uk/blog/tag/services) Please share this blog... - [mailto:?body=https://info.woodsvalldata.co.uk/blog/switch-lottery-supplier-woods-valldata](mailto:?body=https://info.woodsvalldata.co.uk/blog/switch-lottery-supplier-woods-valldata) - - [Back to Blog](https://info.woodsvalldata.co.uk/blog) ### Categories - [charity fundraising (62)](https://info.woodsvalldata.co.uk/blog/tag/charity-fundraising) - 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[Read the full blog](https://info.woodsvalldata.co.uk/blog/lottery-funding-for-charities) ## [Stand out from the crowd | Lottery service providers | Woods Valldata](https://info.woodsvalldata.co.uk/blog/stand-out-lottery-service-providers) Read this blog to discover the different ways you can attract players to your charity lottery,... [Read the full blog](https://info.woodsvalldata.co.uk/blog/stand-out-lottery-service-providers) ## [The Affinity Lottery Fundraiser Solution Is Here! | Woods Valldata](https://info.woodsvalldata.co.uk/blog/lottery-fundraiser-solution-affinity) Introducing your very own weekly charity lottery fundraiser. How can your charity set up a weekly... [Read the full blog](https://info.woodsvalldata.co.uk/blog/lottery-fundraiser-solution-affinity) ![WV logo](https://woodsvalldata.co.uk/wp-content/webp-express/webp-images/uploads/2023/05/WV_logo_2.png.webp) At Woods Valldata, we’re here for you and there for your supporters. We offer an unparalleled range of outsourced fundraising services giving your supporters the best possible experience and helping you grow your fundraising programmes. We’re your Partners in Possibility #### Contact Info Lansdowne House, Bumpers Way, Chippenham, SN14 6NG [01249 653444](tel:01249653444) [charities@woodsvalldata.co.uk](mailto:charities@woodsvalldata.co.uk) #### Quick links - [Services](https://www.woodsvalldata.co.uk/services/) - [About](https://www.woodsvalldata.co.uk/about/) - [Contact](https://www.woodsvalldata.co.uk) - [Careers](https://www.woodsvalldata.co.uk/about/careers/) #### Blog posts ![Group-3](https://woodsvalldata.co.uk/wp-content/uploads/2023/04/Group-3.svg) ![iof-logo](https://woodsvalldata.co.uk/wp-content/uploads/2023/04/iof-logo.svg) ![Lotteries-Council-Platnum-Member-white](https://woodsvalldata.co.uk/wp-content/uploads/2023/04/Lotteries-Council-Platnum-Member-white.svg) ![gc-logo](https://woodsvalldata.co.uk/wp-content/uploads/2023/04/gc-logo.svg) ![PCI-logo](https://woodsvalldata.co.uk/wp-content/uploads/2023/04/PCI-logo.svg) ![27001-Logo](https://woodsvalldata.co.uk/wp-content/uploads/2023/06/27001-Logo.gif) 2023 Copyright Woods Group Ltd (trading as Woods valldata). Company number 03665861, VAT number GB991231322 - [Privacy](https://www.woodsvalldata.co.uk/privacy-policy/) - [Cookies](https://www.woodsvalldata.co.uk/cookie-policy/) - [Terms of use](https://www.woodsvalldata.co.uk/terms-of-use/) - [Site map](https://www.woodsvalldata.co.uk/site-map/) [![Resolution design logo](https://resolutionlabs.co.uk/cdn/resolution-dot-white-logo.svg)](https://resolutiondesign.co.uk) ## Affinity [Affinity Lottery](https://www.woodsvalldata.co.uk/affinity-lottery/) is the ideal solution for charities looking for the joys to be had in acquiring and building relationships with players without the operational administrative burden.  This option enables your charity to increase player acquisition and boost your fundraising from the very first draw – with a prize fund with a £25,000 top prize at no cost or risk to your organisation. Perfect for: - Testing if lottery is right for your charity - When charity admin and financial resources are limited - Charities and societies of any size **[Book a demo.](https://meetings.hubspot.com/gemma-ward?__hstc=147199208.9e5ab3d8a0ca3a3f5a12ec2a1f7616ec.1686240030480.1687955986587.1687958199477.32&__hssc=147199208.1.1687958199477&__hsfp=3372006991)** Find out if Affinity Lottery is your perfect fit. [Get more info on Affinity Lottery including our ROI calculator](https://www.woodsvalldata.co.uk/affinity-lottery/) ## Aspire Owned by you and managed by us, Aspire Lottery is perfect for charities and not-for-profits looking to increase regular giving income from a different type of supporter.   Your Aspire lottery is unique to you, perfectly matched to your cause and ready to go to deliver increased fundraising income to your charity.  Perfect for: - Quickly and easily setting up your own lottery - Migrating a small to medium sized lottery to a more intuitive platform **[Book a demo.](https://meetings.hubspot.com/julia-seidel?__hstc=147199208.9e5ab3d8a0ca3a3f5a12ec2a1f7616ec.1686240030480.1687955986587.1687958199477.32&__hssc=147199208.1.1687958199477&__hsfp=3372006991)** Find out if Aspire Lottery is your perfect fit. [Get more info on Aspire Lottery](https://www.woodsvalldata.co.uk/services/lottery/aspire/) ## Advantage Advantage Lottery is the best weekly lottery product to take you and your fundraising efforts to a higher level!   It’s customisable and adaptable to fit with the growth needs of your programme and offers greater freedom in how you run your lottery, whilst giving you everything needed to help it reach its full potential.  Perfect for: - Charities who want to make their lottery unique - Migrating a medium to large sized lottery to benefit from Woods Valldata’s experience and expertise **[Chat to us.](https://meetings.hubspot.com/julia-seidel?__hstc=147199208.9e5ab3d8a0ca3a3f5a12ec2a1f7616ec.1686240030480.1687955986587.1687958199477.32&__hssc=147199208.1.1687958199477&__hsfp=3372006991)** Let’s take your lottery to the next level. [Get more info on Advantage Lottery](https://www.woodsvalldata.co.uk/services/lottery/advantage/)