ON DEMAND

Woods Valldata presents...

Making Direct Mail Work Harder
Webinar 2026
Exclusive to UK charity fundraisers

Facing headlines such as 'There are six million fewer donors compared to 10 years ago' at a cost to charities of £12.4bn (CAF UK Giving 2026) it is imperative for the sector to make new and existing channels work harder at acquiring new supporters, retaining existing supporters and keeping costs at a minimum.
Direct mail continues to work as a channel for many charities - but how can we make it work harder?
Woods Valldata invited industry experts from mailing, data and creative to join us in this one hour webinar to explore how we can optimise this valuable fundraising channel.

What you’ll get:

• Top tips and insights on how to optimise direct mail as an IG fundraising channel

Your Panel
- Helen Halahan, Head of Marketing at Woods Valldata

- John Eddolls, Media Specialist at Royal Mail Marketreach

- Andrew Sargent, Head of Analysis at Sequoia Insights

- Stu Radcox, Independent Fundraising Consultant

This session isn’t right for everyone but is it right up your street? It’s perfect for you if:
- You are working in individual giving fundraising and exploring how to optimise your fundraising channels - especially how to get direct mail to work harder.


Please note: by registering to attend you opt-in to receive information about this event and future Woods Valldata events. You can opt-out at any time.