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The Lowdown: Individual Giving Insights 2021

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As we emerge from the COVID-19 pandemic – a period of recession, flux and change for many charities – this event offers a fantastic opportunity to hear directly from some of the UK’s leading fundraisers about their stories, what has impacted them, what they think will be the biggest trends in 2022, and what they think you should watch out and prepare for in the months to come.

Relevant for anyone in individual giving fundraising this webinar focusses on:


We present the latest trends across individual giving as revealed by fundraisers in our 'Sector Survey'. 184 charity fundraisers completed the survey this year providing a snapshot of what's been happening in 2021 and what they're planning for 2022.

Topical discussions

This event welcomes a truly fantastic panel line-up of experienced individual giving charity fundraisers, each bringing their own stories and experiences covering a range of key topics in individual giving. Joining our own Helen Daw, Head of Data Strategy and Insight at Woods Valldata are:

  • Norma Gerrard, Head of Individual Giving, RSPCA
  • Lynn Toon, Head of Growth and Acquisition, Stroke Association
  • Kerry Borucka, Head of Individual Marketing & Lotteries, Age UK

Get your link to the webinar on-demand today!

If you’re a UK charity or not-for-profit, simply fill in your details below. Don’t forget to tick the box if you want to be one of the first to find out about other exciting offers from Woods Valldata.

Helen Daw presenting The Lowdown webinar Nov 21

Woods Valldata The Lowdown: Individual Giving Insights 2021

90 minute webinar looking at insights and trends in Individual Giving for charity fundraisers throughout 2021, including thoughts for 2022.

Make the most of our expertise

Looking for support on your fundraising programmes? Contact us for a free, no-obligation consultation to see where Woods Valldata can help.

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With you all the way

Our experts at Woods Valldata will act as an extension of your team, managing all the administrative elements of your response handling and fulfilment programmes to make sure your supporters feel an appreciated part of your charity.

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Supporting you

We know that choosing to partner with a third-party agency can be a big leap for charities; but rest assured, we’ll be right by your side with the ideal retention and stewardship solution for your organisation. 


Natalie Allen

Direct Marketing Manager – Prize Led

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“Woods Valldata have been helpful with the implementation and innovation behind our Golden ticket incentive, which has grown from strength to strength over the last few years.”

Catherine Barry

Direct Marketing Manager
St. John Ambulance

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“We knew we would be in safe hands with Woods Valldata. I’d worked with them before and never had any issues. The best thing is having everything in one place… We’re just so relieved to be with Woods Valldata and would recommend them to anyone.”