Woods Valldata is here for you and there for your supporters
As we look ahead to 2026, the fundraising landscape for UK charities is more dynamic than ever. Supporters expect seamless, meaningful experiences, and charities need to maximise income while building lasting relationships. At Woods Valldata, we’re here for you and there for your supporters—your partners in possibility. We offer a full spectrum of fundraising services, delivered with expertise, innovation, and a genuine passion for helping you achieve more.
Why Supporter Experience Matters
Supporter experience is at the heart of successful fundraising. When supporters feel valued and connected, they give more, stay loyal for longer, and become advocates for your cause. Delivering this consistently requires more than good intentions—it demands operational excellence, strategic insight, and a partner who treats your supporters as their own.
At Woods Valldata, we work as an extension of your team, combining technical capability, sector-leading compliance, and a friendly, solution-led approach. Our goal is to help you raise more, surprise and delight your supporters, and unlock new possibilities for growth.
So how can we support you? Here’s a quick lowdown of our services, crafted to support you in your individual giving fundraising:
Our Services: Raise More, Enhancing Experience
Weekly Lottery: Flexible, Scalable, and Compliant
Our suite of weekly lottery products is perfect for charities of any size—whether you’re launching a new lottery or migrating an existing one. We offer three solutions designed to fit your needs:
- Affinity: Off-the-shelf, online, pooled lottery platform—hassle-free, risk-free. Get going with one player, no ongoing fees, fast setup, and a top prize of £25,000, fully managed by us.
- Aspire: Your own lottery with intuitive platform for your team and players alike. Make your lottery your own with Woods Valldata handling logistics, payment processing, and supporter services.
- Advantage: Our most comprehensive, fully customisable solution, with a bespoke lottery web platform, full suite of payment options, and strategic consultancy to help you grow.
All our lottery products are fully Gambling Commission compliant, with robust data security and reporting. Our team of lottery experts provides ongoing strategic support, helping you reduce attrition, increase average gift, and attract more players. We do the heavy lifting, so you can focus on your mission.
Why choose Woods Valldata for your lottery?
- Quick and easy setup, even for small charities
- Full online player sign-ups and templated or bespoke websites
- Automated player admin and real-time reporting
- Option for strategic growth consultancy and dedicated account management
- Compliance support
Discover more about our Weekly Lottery services.
Retina UK – Growing Income and Engagement
Retina UK, a charity supporting people affected by inherited sight loss, wanted to attract more diverse supporters and provide existing supporters with new ways to engage. By launching a weekly lottery with Woods Valldata’s Affinity platform, Retina UK raised £10,000 in unrestricted income in the first year alone. The lottery attracted 130 players with less than 8% cancellations, and 20% of sign-ups were new supporters. Launching Weekly Lottery with Affinity was easy. The result? Sustainable, regular giving income and a growing, engaged supporter base.
“I would one million percent recommend Affinity Lottery. The opportunities are endless.” Retina UK
Charity Raffle: End-to-End Growth and Innovation
Our end-to-end raffle service is designed to help you grow your raffle programme, increase response rates, and boost income. Whether you need a complete package or just specific elements, we offer:
- Responsive creative and insight-driven data strategy
- Knowledgeable teams for every stage
- Banking, thanking, supporter services and draw management
- Continuous innovation and compliance at every step
Our approach is partnership-led and we’re valued for our expertise: more than 50% of our raffle charity partners have been with us for over 10 years.
What makes our raffle service unique?
- Flexible, tailored support for every stage of your programme
- In-house compliance
- Data-driven insights and technical innovation
- Friendly, expert support and guidance
Learn more about our Charity Raffle services.
The National Trust – Two Decades of Partnership and Growth
Woods Valldata and the National Trust have worked together for over 20 years to build and develop the Trust’s raffle programme. Even during challenging times, such as a two-and-a-half-year pause due to database migration, Woods Valldata’s expertise ensured a successful relaunch. The partnership has delivered steady income, ongoing test-and-learn improvements, and a strong, trusted relationship. Data analysis and tailored recommendations have significantly improved efficiency and effectiveness, helping the Trust exceed £1 million in raffle income and continuously improve supporter experience.
“Improvements range from simple, practical hints and tips using Woods Valldata’s extensive experience of prize-led to big-scale brainstorming and blue-sky thinking for the future.” The National Trust
Response Handling & Fulfilment: Fast, Accurate and Personal
Speed, accuracy, and reliability are essential to providing an excellent supporter experience. Our response handling and fulfilment services combine technical automation with human intervention to ensure every supporter response is handled in the best way possible. We offer:
- Appeals banking and thanking
- Survey response capture and data processing
- Digital scanning to reduce storage costs and facilitate form finding
- SmartView platform for enhanced supporter records and query handling
- DAT for campaign reporting and up-to-date progress
- SmartThank for personalised, automated thanking
Our dedicated Supporter Services team acts as an extension of your charity, ensuring seamless supporter experiences and fast, efficient call handling. We’re fully compliant with PCI DSS Level 1 standards, so your data and donations are always safe.
New for 2026: ResponseGo For smaller charities, our ResponseGo service offers complete outsourced response handling at a fixed monthly fee, regardless of volume or scale changes. It’s simple, scalable, and affordable—giving you access to leading-edge technology and expertise and enabling you to scale up your fundraising without capacity concerns.
Explore Response Handling & Fulfilment
Discover ResponseGo.
The Air Ambulance Service (TAAS) – Trusted Extension of the Team
When TAAS needed to outsource response handling and direct debit processing, Woods Valldata established a dedicated team to ensure a smooth transition. The partnership enabled TAAS to launch new supporter recruitment activities, manage large-scale appeals, and maintain supporter trust. The secure, robust platform and strong account management structure provided the confidence and capacity TAAS needed to grow.
“Woods Valldata’s expertise and account team gave us confidence that they were the best company for the job.” The Air Ambulance Service
Direct Debit Management: Secure, Flexible and Supportive
Regular giving is the backbone of sustainable fundraising. Our direct debit management service is flexible, accurate, and on-time, taking the hassle out of processing regular gifts. We’re an approved Bacs bureau, managing over 10 million payments per year for more than 20 UK charities.
Key features:
- Secure, efficient data validation and processing
- Automated communications tailored to claim dates and frequencies
- Instant access to supporter records and reporting via online portals
- Full compliance with Bacs, GDPR, and ISO standards
We support you with triggered communications at key moments—such as thank you postcards after a supporter’s first or fourth payment, or engagement pieces on the anniversary of their gift—proven to reduce attrition and deepen loyalty.
Find out more about Direct Debit Management.
Age UK – Saving Time and Streamlining Operations
Age UK faced a huge administrative burden managing Direct Debit processing in-house. By outsourcing to Woods Valldata, they saved over five days of staff time per week and processed over 280,000 payments per year. The onboarding was simple, and Woods Valldata’s rigorous processes ensured continuity even during the COVID-19 lockdown, with digital scans and thank you letters delivered to donors. Age UK also benefited from consolidated services, including appeal response handling and Gift Aid claims, all under one roof
“It’s the best decision we made. DD processing and the associated admin was almost a full-time job. It’s now something we hardly ever have to think about. It’s really easy!” Age UK
Data Strategy & Insights: Powering Smarter Fundraising
Data is the engine of modern fundraising. Our data strategy and insights team works closely with charity partners to ensure programmes work as hard as they can to raise more and cost less. We offer:
- Comprehensive analysis, insights, and reporting
- Industry benchmarks and actionable recommendations
- Data strategy support to optimise targeting, messaging, and channel selection
- Testing strategy advice and programme development
- Collaboration with Sequoia Insights, using advanced tools (including AI) to enhance programmes and create data strategies that work
Our insight team is dedicated to the charity sector, with deep knowledge of fundraising strategy and a commitment to helping you build lasting relationships with your supporters.
Learn more about Data Strategy & Insights.
Battersea Dogs & Cats Home – Data-Driven Growth
Battersea’s raffle is among the UK’s top 10 best-performing charity raffles. They’ve been working in partnership with Woods Valldata for over 10-years. A deep-dive data analysis project led to a clear understanding of player behaviours, improved segmentation, and a test plan to increase engagement and lifetime value. The result: year-on-year programme growth, over £1 million in annual gross income, and a reinvigorated fundraising team.
“I really feel Woods Valldata is an extension of the team at Battersea and I’m excited to grow our relationship going forwards.” Battersea Dogs and Cats Home
Our Unique Approach: Friendly, Solution-Led and Compliant
Real People, Real Partnerships
At Woods Valldata, we’re real people with a friendly, caring, and expert approach. Our teams are highly regarded across the sector for their integrity, expertise, and commitment. We work with you to deliver more for your charity and achieve the best experience for your supporters.
“Gemma is brilliant. There was no pressure and nothing was too much hassle.” Home-Start Aberdeen
Solution-Led and Innovative
We’re always seeking better ways to get things done—questioning existing solutions, simplifying and streamlining processes, and driving positive change. Our rolling programme of innovation ensures your fundraising stays ahead of the curve, and your supporters benefit from the latest thinking and technology.
“There’s a lot of different things that needs to be done when migrating to a new supplier. Woods Valldata made it all doable and the process felt calm.” Samaritans
Compliance You Can Trust
Strong governance and compliance are at the heart of our business. We are committed to achieving the highest standards for ourselves and our partners. Woods Valldata is:
- PCI DSS Level 1 Service Provider for card processing
- Licensed by the Gambling Commission for lotteries and raffles
- Fully compliant with UK GDPR, ISO 27001, and Bacs regulations
- Supported by a dedicated compliance team and robust information security management
We’re proud to be a licensed External Lottery Manager (ELM). We have in-house expertise in UK GDPR, Gambling Commission regulation, PCI DSS and ISO standards. You can trust us to help you manage your programmes with the utmost care, professionalism, and integrity, protecting your supporters and your reputation.
Read more about our compliance.
“Affinity Lottery is very easy with lots of support, low risk and you still get to deliver a really professional and compliant product at the end of it.” Redwings Horse Sanctuary
The Results: Happier Supporters, Greater Income, Ongoing Growth
When you partner with Woods Valldata, you can expect:
- Happier, more engaged, and loyal supporters who feel valued and connected to your cause
- Increased income and greater ROI from your fundraising programmes
- Operational excellence—compliant, fast, accurate, and cost-effective delivery
- Continuous improvement—driven by insight, innovation, and sector expertise
- A trusted partner who is as passionate about your mission as you are
Looking Ahead: Raising More and Delivering Better Supporter Experience in 2026
As we move into 2026, the opportunities for charities to raise more and deliver even better supporter experiences are greater than ever. But success requires the right partner—one who combines expertise, innovation, and genuine care for your supporters.
At Woods Valldata, we’re ready to help you seize those opportunities. Whether you’re looking to optimise your existing programmes, launch new fundraising streams, or transform your supporter experience, we’re here for you—and there for your supporters.
Ready to Go?
Get in touch with Woods Valldata today to discuss how we can help your charity achieve its goals. Together, we can do great things.
